teeNsad - wow
Emotional CGI teaser for teeNsad's album «Wow» (2026). Featuring creative direction, 3D graphics, and symbolic storytelling about internal struggles.
Developing the creative direction, shooting, and editing the teaser for the album «Wow» by Ukrainian artist teeNsad became a project about deep psychology. The main task was to visually unify the mood of the entire release into a single video. For this, I chose the song "Teplo nashykh til," whose lyrics became the perfect foundation for reflecting the protagonist's key struggles: pain, suffering, and emotional codependency.
Video Production
To portray the protagonist's toxic codependency and internal struggle, I built the narrative on sharp emotional contrasts. Shots where the hero drinks alcohol and feels perceived euphoria instantly switch to scenes of deep suffering, amplified by the song's lyrics. To visualize the chaos and the sudden pile-up of problems, I used CGI graphics: I created a 3D simulation of hundreds of cards falling on the hero and flying around the room. Lighting in the corridor served as an additional psychological tool. The lights flickered or suddenly went out right in front of the character, symbolizing disorientation, mental chaos, and the darkness consuming him. The result was a metaphorical and technically complex teaser that perfectly revealed the album's concept.
