Атмосферика - обіймай\дощ
VFX teaser for the release "obiimai\doshch" by Atmosferyka (2026). Featuring a billboard cyber-hack concept, motion graphics, and animated "living" cover art.
The project for Ukrainian artist Atmosferyka became a comprehensive task where I was responsible not only for the video but also for the complete visual identity of the "obiimai\doshch" release, including the logo and cover art design. The main idea for the teaser was to create an impressive street performance using visual effects to stylishly announce the new songs.
Video Production
The concept for this teaser was originally the artist's idea — they envisioned a scenario where the main character approaches a street billboard and "hacks" it. My task was to bring this vision to life technically and visually. Since I had also designed the cover art and logo, I used motion graphics to dynamically animate their appearance on the screen following the cyber-intervention. The main visual focal point was the cover itself: I "brought it to life," turning a static image into an emotional animation. This made the teaser highly dynamic and cinematic, perfectly executing the artist's original vision.
Cover Design
Working on the cover art and logo required a deep dive into the concept of the songs. We spent a lot of time brainstorming the perfect idea because it was crucial for the artist to convey the sad, melancholic emotions embedded in the music. I proposed a visual metaphor: a photograph of a girl hugging herself. This became the perfect representation of loneliness and the internal coldness we all sometimes face. The nakedness of the woman in the frame is not used as a provocation, but rather as a symbol of absolute human vulnerability—a feeling known to everyone. This deep psychological approach allowed us to create a highly sincere and emotionally resonant cover that became the hallmark of the entire release.